CHAPTER 3BECOMING FEARLESS

The brave man is not he who does not feel afraid but he who conquers fear.

—Nelson Mandela

The vast majority of people I coach and meet have reservations about asking for all they want. Frankly, almost everyone feels bashful much of the time. I would like to share the lessons they have learned so that you can get the results you want far sooner.

FACE YOUR FEAR OF REJECTION AND FEAR OF PEOPLE

While most of us hate to admit it, let’s come clean about our primary challenge. Most people in sales are, at best, uncomfortable contacting strangers and uncomfortable meeting them. At worst, they can’t even pick up the phone because they’re fearful of the responses they might get and afraid that their feelings might get hurt. ...

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