CHAPTER 7FEARLESS REFERRAL FOLLOW-UP
—Jenny Craig, diet guru
KEEP YOUR REFERRAL SOURCES HAPPY AND UPDATED
This is one area in which the vast majority of people do a horrible job. Very rarely do people keep their referral sources informed about what happened to their referrals. I understand that it can take a long time between getting the referral and actually meeting that person, but remember that people’s integrity is on the line. It is very possible that people who have referred you in the past have stopped because they felt unappreciated since they never heard from you!
I recommend some kind of reminder system or weekly habit to check in and ...
Get Fearless Referrals: Boost Your Confidence, Break Down Doors, and Build a Powerful Client List now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.