Chapter 5Field Production

What Works?

Video has been available online for nearly two decades, but Web technology and users’ video consumption habits have changed greatly during that time. The modes of production and the forms of video have also changed greatly. Video is hugely popular online, and it provides a potentially large revenue stream for news publishers. However, there is no current consensus about how news videos should be produced or how they should look and feel. The conventional wisdom of the past was that videos should be short—in the 60-to 90-second range. This mimicked the run times of video packages on local TV. But video online comes in all lengths, styles, and flavors.

Local TV is still a popular source for news, but local ...

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