CHAPTER
6
MARKETING
During the marketing phase, a contractor tries to gather as much information as possible about the customer, subcontractors, and the competition. With an in-depth understanding of these three components—coupled with a solid understanding of the industry and the company’s own capabilities—a company management team can make a valid bid decision, that is, whether to pursue a particular piece of government business.
What are the overall steps to conducting marketing?
Marketing involves a number of important steps:
1. Understand ...
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