O'Reilly logo

Federal Contracting Answer Book, 3rd Edition by Terrence M. O'Connor

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER

6

MARKETING

During the marketing phase, a contractor tries to gather as much information as possible about the customer, subcontractors, and the competition. With an in-depth understanding of these three components—coupled with a solid understanding of the industry and the company’s own capabilities—a company management team can make a valid bid decision, that is, whether to pursue a particular piece of government business.

    What are the overall steps to conducting marketing?

Marketing involves a number of important steps:

1.   Understand ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required