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FedEx Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition by Madan Birla

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Chapter 3

Why Organizations Do Not Innovate

Innovative Thinking? We don't even have time for bad thinking. In novation. You tell yourself it's a top priority, but between e-mail, meetings and fending off the crisis du jour, you never get to it.

—IBM Ad in Fortune magazine, August 9, 2004

“Innovate, innovate, innovate” is the mantra regularly chanted by senior executives. Why then, do so few executives succeed in building and sustaining an innovation culture? There is good news. Every company has the necessary creative resource in abundance: People.

People want to feel that they are making a difference. They want to feel that their work matters. They want to make creative contributions. They want their companies to succeed and to grow, so they, too, will have opportunities for personal and professional growth.

Dr. Joseph Juran is known as the “father of quality management.” For over 70 years, he has been helping organizations around the world enhance their competitiveness. He is recognized as the person who added the human dimension to quality:

I can say that those of us who have been around a long time have never seen a limit to human ingenuity. Toyota makes over a million improvements a year. Human beings have no limit to their creativity. The problem is to make it possible for them to use that creativity.

—A conversation with Joseph Juran by Thomas A. Stewart, Fortune, January 11, 1999

All humans have a basic need to express themselves and to develop their natural creative ...

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