Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth

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**CHAPTER 3*What Color Is Your Beast?***

What you’ll find in this chapter:

• Green means go—time to amp things up

• Yellow means caution—careful, there are bumps in the road

• Red means stop—Beast-threatening danger ahead

Now that you’ve got your survey results back, tallied your scores, and worked out your Beast Potential, what’s next? First, if your score seems low, don’t panic. You might be interested to know that the average Beast Potential for B2B companies is usually between 20 and 25. Only the best and rarified few have scores over 50.¹

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CHAPTER 3What Color Is Your Beast?

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**CHAPTER 3*What Color Is Your Beast?***