CHAPTER 5Target: The First Law of Engagement
What you’ll find in this chapter:
• Most profitable = Very Best
• Sophie, Karim, and Paul discover their Very Best Customers
• Asking the right questions: your Engagement Questionnaire
• Building the first piece of your Engagement Template
• Sophie, Karim, and Paul target their Beast Prospects
Do you know who your Beast Prospects are or where they hang out? Most companies don’t, which means they’re wasting an awful lot of time and money. There’s little point creating dazzling content and honing brilliant marketing pitches if you aren’t reaching the right people. You already know that the keys to ...
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