CHAPTER 8The Paths to Engagement
What you’ll find in this chapter:
• Your website’s prime directive
• Creating value exchange
• Turning visitors into Engaged Prospects
• Portals of higher learning
Until now, your customers have pretty much been driving the bus, but now it’s your turn to take the wheel. In this chapter, we want you to clear the dust off your long-in-the-tooth website and get it selling for you like, well, a Beast. You can’t afford to let your website be that lonely general store in the middle of nowhere where visitors (the few that do visit) flit in and out in seconds. To pull its weight, your website pages (including your ...
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