CHAPTER 14The Beast Prospect List

What you’ll find in this chapter:

• Targeting your Beast Prospects

• Building a list

• Buying a list

• Testing and validating

• Placing in the Engagement Spreadsheet

“The best time to plant a tree is 20 years ago,” says an old proverb. If you have aspirations of swinging in a hammock between two stately trees this afternoon, you’d better not be planting those trees this morning. The same is true of marketing your business. If you’re hauling out your marketing instruction books (maybe even this one) now, because your sales have recently stalled, you’re in for a bit of a rough ride. Why? Because effective marketing ...

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