CHAPTER 18Turning Customers into Fans
What you’ll find in this chapter:
• The value of loving your customers
• The relationship bank account
• Customer Lifetime Value
• Retaining and upselling
• Putting customers to work
On average, how long do you keep your customers? A year? Three years? What would happen to your sales if you were to keep the average customer just one month longer than you currently do? You might be surprised to learn that it could represent an additional 5 to 10 percent growth for your business. And if you kept the average customer just six months longer than you currently do, it could represent as much as a 50 percent ...
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