CHAPTER 19Unleashing Your Beast

What you’ll find in this chapter:

• Preparing your Beast Dashboard

• Conversion measures that matter

• Financial measures that matter

• Potentially double your conversion rates

• Troubleshooting

There seems to be an awful lot of traffic running through your Beast Cave. One would think that you must be doing quite well. But are you? And, more to the point, at the rate the traffic is flowing through your Beast Cave, will you:

End the year where you want to from a revenue point of view?

Do so at a return that’s better than leaving your money in the bank?

Unleashing your Beast really depends on being able to ...

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