Delivering Effective Feedback

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CCL has developed a feedback technique called Situation-Behavior-Impact, or SBI. Using this technique, which CCL teaches to thousands of leaders every year, you can deliver feedback that replaces personal attacks, incorrect judgments, vague statements, and third-party slights with direct and objective comments on a person’s actions. Hearing this kind of feedback, the recipient can see what actions he or she can take to continue to improve performance or to change behavior that is ineffective or even an obstacle to performance.

The SBI technique works because it is simple and direct. When giving feedback, you capture ...

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