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Feet to the Fire by Lorraine A. Moore

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CHAPTER 9

Elevating Results Through Innovation

Innovation Is the Only Lasting Differentiator

Once strong companies and household names—Bethlehem Steel, Enron, Swissair, Commodore Computers, Polaroid, Atkins Nutritionals, Washington Mutual Bank, Bre-X Minerals, and Woolworths are no more. What differentiates the companies and brands that endure through economic cycles and changes in leadership? The enduring companies outlast their competitors through repeated transformation and innovation.

 

Key Components of Innovation

Boston Consulting Group (BCG) publishes a list, annually, of the most innovative companies across the globe. Those repeatedly identified as innovators include 3M, Amazon, Toyota, HP, Apple, GE, Google, and Proctor and Gamble. In ...

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