Conclusions that can be drawn from our analysis of female entrepreneurship in the four countries are contrasted and of several orders. Only ten years ago female entrepreneurship was considered as marginal in the countries’ economic development. Several combining factors contributed to an improvement of the situation: the shift towards business systems where innovative start-ups play a more important role than before; the greater assertiveness of women in society; the better access of women to tertiary education; and the growing importance of services in the economy. At the same time, in societies where images and perceptions projected by the media are very important, those of women at work and as entrepreneurs have improved. The ...

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