Market Analysis and Business Planning
Yann Y. Morvan, Cookson Electronics, New Haven, Connecticut 06510
Ronald C. Lasky, Consultant, Medway, Massachusetts 02053
2.1. Introduction
Performing an effective market survey and business plan may be the most important aspect of any successful technology. However, because most engineers have little experience with this topic, one is seldom performed until late in a program and when done is usually poorly performed. This weakness has been especially true in optoelectronics. There are numerous examples of sound technology that did not get implemented because of the lack of market analysis or a sound business plan. It is hoped that this chapter will help the reader to avoid pitfalls. ...
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