Field Guide: How to be a Fashion Designer

(Ray)

(05-12427) Job:05-12424 Title:RP-Field Guide-How to be a Fashion Designer

#175 Dtp:221 Page:72

054-089_12427.indd 72054-089_12427.indd 72 5/30/09 9:16:55 AM5/30/09 9:16:55 AM

72

|

FIELD GUIDE: HOW TO BE A FASHION DESIGNER

All these guidelines are obtained

with the assistance of the follow-

ing resources, which should be duly

examined:

– Text

– Image

– Drawing

– Music (in the case of audiovisual

material)

The final step in the development of

a concept book or thematic panel

consists of producing a graphic unifi-

cation in a single piece, which can be

presented in different formats:

– A book

– A poster or a collage on a rigid

support

– An animation

– A short film

– A digital presentation

Once the guidelines of the collection

have been defined and realized, it

is necessary to develop the specific

garments that will conform to them.

The most commonly used method for

doing so involves fashion figures.

THE FASHION FIGURE

This is a two-dimensional represen-

tation of a certain look or garment.

A fashion figure should, above all,

appropriately show the fundamental

qualities of what it is intended to rep-

resent; that is, accurately represent

the silhouette, colors, textures, etc.

It is important to know that it is not

necessary to be an expert illustrator

in order to be able to express an idea

on paper. A fashion figure does not

have to be a fashion illustration, it

only needs to be clear about what it

is you want to express.

PROPORTIONS

In order to properly draw a fashion

figure, it is necessary to know the

proportions of the human body and the

relations between its parts. The human

body is divided into three main blocks:

the head, the trunk (which runs from

the shoulders to the pubis) and the

extremities (legs and arms). The total

height of a person is equivalent to eight

times the length of the head, although

in fashion representation the measure

of nine heads is used so as to achieve

a more stylized figure; each of these

measures is a module.

If a vertical line is drawn along each

module and some horizontal lines

in its halves and quarters, it is pos-

sible to locate all the points needed

for drawing a completely proportional

(Ray) Text

(05-12427) Job:05-12424 Title:RP-Field Guide-How to be a Fashion Designer

#175 Dtp:221 Page:72

054-089_12427.indd 72054-089_12427.indd 72 5/30/09 9:16:55 AM5/30/09 9:16:55 AM