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PRODUCTION
Fashion is a business that moves quick-
ly and operates at a dizzying pace: it
must supply the market with new
products constantly—every four to
six months—in addition to being
global and extremely competitive.
It is for this reason that a fashion
designer must not only conceive of
collections, but also be familiar with
all the processes involved in their
creation. By doing so, they are sub-
sequently able to meet the demands
of the market and produce what has
been planned in conformity with cor-
responding times and periods.
The majority of designers that are just
starting out in the world of fashion usu-
ally do not have the capital needed to
form a solid team to deal with matters
of management and production. This
means that the designer herself must
possess sufficient knowledge to be
able to carry out not only the design
aspect of the project, but also to be in
charge of the production, marketing,
sales, and logistics departments. This
requires knowing something about
economics, understanding the evolu-
tion of the market and consumption,
and being familiar with the way one’s
industry functions.
CHAINS OF
PRODUCTION
In the industrial process of production
there are two large chains: the textile-
clothing chain and the leather, com-
plements, and footwear chain. These
are the two avenues that connect
designers to suppliers, who will work
harder and perform better the closer
the relationship is between the two.
Knowing and understanding the
links in each chain is fundamental
for understanding how the industry
works. If one wants to increase the
speed, quality, and efficiency of pro-
duction, one must be familiar and
agile with each process in the chain.
The basic outline of textile-clothing
production is: fibers, spinning, knit-
ting, finishing, and clothing.
The basic outline of the leather-com-
plements-footwear chain is: tanning,
finishing, and manufacturing.
More or less in stages, both cases
involve choosing raw materials, decid-
ing how they will be treated, and then
producing samples. As both chains
nowadays are structured on a global
scale, large production or manufac-
PRODUCTION
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