11 Leading the fight against churn

This chapter covers

  • Planning to go from data to data-driven churn reduction
  • Loading your own data and running the book code on it
  • Migrating the book listings to work in your own production environment

I want to start this last chapter by thanking you for sticking with me and making it to this point. I hope that what you learned in the preceding chapters was interesting and that you feel like you learned a lot that you will be able to apply. In this short final chapter, I am going to try to give you some advice to help you put what you learned into practice.

In section 11.1, I tie together the strategic churn-fighting advice that was distributed throughout the book and give you a checklist of steps to take ...

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