Fighting Churn with Data

11 Leading the fight against churn

This chapter covers

• Planning to go from data to data-driven churn reduction
• Loading your own data and running the book code on it
• Migrating the book listings to work in your own production environment

I want to start this last chapter by thanking you for sticking with me and making it to this point. I hope that what you learned in the preceding chapters was interesting and that you feel like you learned a lot that you will be able to apply. In this short final chapter, I am going to try to give you some advice to help you put what you learned into practice.

In section 11.1, I tie together the strategic churn-fighting advice that was distributed throughout the book and give you a checklist of steps to take ...