Chapter 4 A Model for Engaged Executive Sponsors

One factor that marked every failure—“We hadn’t had a volunteer champion on the project.”

—Anonymous executive at Texas Instrumentsi

Accountability breeds response-ability.

—Stephen Covey

Make yourself accountable and your employees will hold themselves to a high standard.

—David J. Greer

Over the past thirty years, the most common complaint I have heard from project managers is, “My sponsor is not engaged.” In the early years of being a project manager, I had the same experience and assumed that this was the industry norm. By the early 2000s, I started looking at sponsors skeptically as an unnecessary ...

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