3Film and Video Production in the Cloud

“Clouds do not really look like camels or sailing ships or castles in the sky. They are simply a natural process at work. So too, perhaps, are our lives.”

—Roger Ebert

The Cloud in Production

Film and television productions are highly regimented, with specific processes and familiar tools. There is good reason for this; any changes that are made to a way of doing things, or to how a piece of equipment works, even when well-intentioned, at best causes delays to the production, and at worst can bring it to a complete stop. Nowhere does the adage “if it’s not broke, don’t fix it” apply better than during a shoot. Consequently, the benefits of making such changes have to be incredibly worthwhile for people ...

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