Preface to the Second Edition

The scriptwriting scene has changed since the first edition of this book appeared in 1976. And all nay-saying to the contrary, the change is for the better.

Specifically, the world increasingly is geared to audiovisual presentation. Once virtually a monopoly of the entertainment industry, film today is in major measure the medium of choice for communication in business, in industry, in education, in public relations. The home without a TV set is today a rarity. Add satellite transmission, commercial and cable television, videotape, and the proliferation of VHS and Beta units, and you find viewers in planes in flight, ships at sea, and the most remote villages of India and Brazil.

Technological change also has revolutionized ...

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