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The Executive Summary

“Begin at the beginning,” the King said, gravely, “and go till you come to the end; then stop.”

LEWIS CARROLL

Alice's Adventures in Wonderland

READ THIS CHAPTER LAST!

This admonition is like saying, “Don't open this package until Christmas!” You are, right this minute, ignoring me and reading this chapter anyway. Fine, but when it comes to writing your business plan, write the Executive Summary last. Typically, investors will read the Executive Summary first; nevertheless, it is the section you want to write last. It is the hook that pulls readers into your net, and it must represent your future plans precisely.

The Executive Summary is the place where you tell readers what you're about to tell them. Am I confusing ...

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