10

The Financial Plan

Get your facts first; then you can distort them as you please.

MARK TWAIN

FORECASTING WITHOUT FEAR

Predicting the future has been popular since the days of Nostradamus. No one can afford to run a business without looking ahead. Only when you have a clear picture of your film's potential results or company's future can you proceed with a feeling of confidence. In the past 500 years, little has changed except the technology. For filmmakers, predicting the revenue of films yet to be made is a necessity. This chapter reviews how to find data, what to do with it after you find it, and how to create your own financial forecasts.

Students often object to looking up boxoffice grosses for a class assignment. Their idea ...

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