2 The Company: Who, What, When, Where, and Why

To open a business is easy; to keep it open is difficult.


Starting is Easy

To start a business, all you have to do is choose a name and have a phone; ergo, you are in business. To be successful, though, a business involves much more. A company, according to the American College Dictionary, is “a number of people united for a joint action ... a band, party, or troop of people.” The lone screenwriter is an island of self-absorption; the filmmaker is king—long live the king! When she becomes the producer of even one film, though, she is running a business.

Running a business embodies a totally different set of skills. It is a special kind of collaboration in which dictatorship does ...

Get Filmmakers and Financing, 7th Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.