2 The CompanyWho, What, When, Where, and Why?
To open a business is easy; to keep it open is difficult.
—CHINESE PROVERB
STARTING IS EASY
To start a business, all you need to do is choose a name and have a phone; ergo, you are in business. To be successful, though, a business involves much more. A company, according to the American College Dictionary, is “a number of people united for a joint action … a band, party, or troop of people.” The lone screenwriter is an island of self-absorption; the filmmaker is king—long live the king! When they become the producer of even one film, though, they are running a business.
Running a business embodies a totally different set of skills. It is a special kind of collaboration ...
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