18 Music Video with Multicam Editing and Multiple Outputs
A talented young director/producer has been hired by a small music label to produce a music video for one of their promising fledgling acts. The record company, however, does not want to invest a hundred thousand dollars on the video because they are not sure this band will ever achieve mainstream popularity.
It is an important element of the project that the video work well—not just on television but also in all of the popular new-media channels: online, cell phones, and video iPods. The director/producer is known for his creativity—and, more importantly, for his ability to stretch a dollar. After discussing the project with the band and the label, a decision is made to shoot the ...
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