Introduction

Why should you buy this book? There are certainly others to choose from, each with a viewpoint that reflects the author’s background and opinions. Why this one? Why this particular author’s background and opinions? The answer is financial comprehension: This book is a communication manual for nonfinancial managers.

  I believe there is a great need for better communication between financial and nonfinancial professionals, a need for a better tool to help the nonfinancial manager understand the language of finance, and for the financial professional to learn the terminology that has meaning for the nonfinancial manager. I believe this book can enable that better communication. That is, in fact, its purpose.

  Why me? First, I spent ...

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