Why should you buy this book? There are certainly others to choose from, each with a viewpoint that reflects the author’s background and opinions. Why this one? Why this particular author’s background and opinions? The answer is financial comprehension: This book is a communication manual for nonfinancial managers.
I believe there is a great need for better communication between financial and nonfinancial professionals, a need for a better tool to help the nonfinancial manager understand the language of finance, and for the financial professional to learn the terminology that has meaning for the nonfinancial manager. I believe this book can enable that better communication. That is, in fact, its purpose.
Why me? First, I spent ...