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Financial and Strategic Management for Nonprofit Organizations, Fourth Edition by Herrington J. Bryce

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Chapter 19 Growth: The Search for Opportunities and Alliances

The failure to see an opportunity that may exist often is the consequence of the lack of perspective. On the other hand, the presence of a perspective frames the opportunity that is seen or can be imagined. Acres of a vacant land offer a different opportunity to a land speculator than it does a farmer, a rancher, an environmentalist, a logger, a developer of a residential community, an industrial park, or a recreational center. Each involves a different set of requirements and challenges; and each a different successful use.

A perspective is a general picture of what is possible, where and how it may be pursued. This chapter is about seeing and acting within the framework of a nonprofit ...

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