18.1 Managing Multinational Operations
Imagine that you are managing two separate business facilities. You may feel like you have to be in two places at one time. Now imagine that those two facilities are in two different countries. You probably now feel like the complexities have increased tenfold. So it is with multinational firms, businesses that operate in more than one country.
The difficulties of managing international business operations stem from three special issues:
Cultural risk that can stem from cultural differences
Business risk that can arise from differences in business practices
Political risk that can arise from differences in governance
Aside from the problems facing a manager for a domestic firm on a day-to-day basis, these ...
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