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Financial Management
book

Financial Management

by Jack Alexander
January 2024
Intermediate to advanced content levelIntermediate to advanced
720 pages
17h 20m
English
Wiley
Content preview from Financial Management

8Strategic Analysis and Planning

STRATEGIC PLANNING: CORE PRINCIPLES

Prior to rushing to join in strategic planning efforts, we should identify the objectives of strategic planning and invest time in learning the core principles of strategic planning. The objectives of strategic planning go far beyond the creation of the strategic plan document. A thorough process will provide an in-depth review of markets, competitors, and our competitive position in those markets. Recent historical performance trends should be reviewed to develop a context for evaluating performance and setting future direction. The organization will develop goals and objectives for the next three to five years. Possible alternative ...

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Publisher Resources

ISBN: 9781394228362Purchase Link