January 2024
Intermediate to advanced
720 pages
17h 20m
English
Content preview from Financial Management
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22Revenue and Gross Margins
REVENUE GROWTH: KEY DRIVERS
Figure 22.1 presents a summary of key drivers of revenue growth. Revenue growth arises from two sources: growth resulting from internal development activities and growth resulting from acquisitions. Growth resulting from internal activities is often referred to as “organic growth.” Growth resulting from acquisitions will have very different drivers and economic characteristics from organic growth. The economics of acquired growth will be covered in detail in Chapter 31, “Analysis of Mergers and Acquisitions.” We will focus on organic growth for the remainder of this chapter. Organic growth may result from growth in the overall size of the market, by gaining ...
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