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Strategic Financial Decisions*

“The best vision is insight.”

 

Malcolm S. Forbes

LEARNING OBJECTIVES

After reading this chapter, you will be able to:

  1. Understand the financial strategic vitals for a business.

  2. Discuss the importance of cash flows.

  3. Understand profitability and pricing issues.

  4. Gain insights into financial strategy and marketing investments.

  5. Understand the strategic evaluation of advertising investments.

  6. Discuss future forecasting and benchmarking.

  7. Understand operational/functional level strategy and financial impact.

  8. Discuss the importance of strategic management for customer's delight.

FINANCE IN PRACTICE

Reliance Industries, the biggest private sector company a couple of years ago, forayed into the telecom business ...

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