CHAPTER 2

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The Company Business Model: Envisioning and Realizing Your Future

Entrepreneur/owners are some of my favourite people. They have smarts, passion, vision, and tenacity. I believe that they are the heart and soul of our economy. They have arrived at an idea that they believe brings value to the world. Did I say “believe?” I meant know. They know their idea will bring value to the world, they intend to make it real, and they intend to do it themselves, proving any naysayers wrong. They are subject-matter experts (sometimes unacknowledged), and it is from this reservoir of expertise that their idea arises. They see a better or different ...

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