CHAPTER FOUR
From Financial Measuresto a Balanced Scorecard
Measuring Activities That DriveFuture Financial Performance
Key Topics Covered in This Chapter
•Understanding the balanced scorecard methodology
•Implementing a balanced scorecard program
•Creating and using an HR scorecard
FINANCIAL MEASURES such as earnings per share and profit margin tell the tale of business performance, and generations of businesspeople have tried to manage their companies using these measures. But these traditional measures aren’t buttons that HR and other managers push to make things happen—they represent outcomes of dozens of other activities that came before. Thus they are backward-looking, the products of past decisions. Worse, traditional measures can send ...
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