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Financial Services Marketing, 2nd Edition by Nigel Waite, Christine Ennew

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1   The role, contribution and context of financial services

Learning objectives

At the end of this chapter you should be able to:

•  understand the economic and social significance of the financial services sector;

•  recognise the diverse ways in which financial services can impact on key aspects of everyday life;

•  appreciate the risks to the economy of failures in the regulation of financial services;

•  appreciate the need to market financial products and services in accordance with the spirit as well as the letter of regulation;

•  have an appreciation of the ways in which regulation is responding to the various financial crises that have occurred since 2007.

1.1 Introduction

Product and market context exert a significant influence on ...

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