2   The financial services marketplace

Structures, products and participants

Learning objectives

At the end of this chapter you should be:

•  able to identify the different types of organisation engaged in the provision of financial services;

•  able to understand the range and diversity of financial services and how they relate to customer needs;

•  aware of the complexity of the industry and the challenges this presents.

2.1 Introduction

it is common to encounter difficulties associated with the overall use of the term financial services. A large proportion of the general public – including many consumers – have a limited appreciation of the geography of the financial services landscape. This is partly because of the complexity of the industry ...

Get Financial Services Marketing, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.