13   Distribution channels


Learning objectives

At the end of this chapter you should be able to:

•  understand the distinctive nature of distribution in financial services;

•  explain the different forms of distribution used by financial services providers;

•  evaluate the strengths and weaknesses of different distribution channels;

•  appreciate how the internet and mobile capability are revolutionising the distribution of financial services.

13.1 Introduction

In any marketing mix, the place component (distribution) is concerned with making sure that a product reaches the target market at a convenient time and place. In relation to physical goods, distribution decisions are concerned with both channel management and logistics. ...

Get Financial Services Marketing, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.