At the end of this chapter you should be able to:
• understand the distinctive nature of distribution in financial services;
• explain the different forms of distribution used by financial services providers;
• evaluate the strengths and weaknesses of different distribution channels;
• appreciate how the internet and mobile capability are revolutionising the distribution of financial services.
In any marketing mix, the place component (distribution) is concerned with making sure that a product reaches the target market at a convenient time and place. In relation to physical goods, distribution decisions are concerned with both channel management and logistics. ...