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Laying the Foundation
Creating the Pathway: Where Are You Today?
Discovering Your Natural Prospects and Clients
Getting Attention: Packaging and Positioning Your Value and Expertise
Getting More from Existing Clients
Leveraging Clients to Get New Ones
Cross-Selling: Unlocking the Potential of Your Client Base
Your Digital Network: Obtain Referrals from Social Media
Acquiring New Business
Reach-Out Marketing: Warming-Up Cold Calls
Attraction Marketing: Getting Them to Come to You
Target Marketing: Stealing Market Share from a Competitor
Converting Opportunities ...
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