Financial Shock: A 360° Look at the Subprime Mortgage Implosion, and How to Avoid the Next Financial Crisis

8Home Builders Run Aground

Home building is a cyclical business. Few other industries experience the same roller-coaster ride in demand and price. As clear as this seems in retrospect, it was far from conventional wisdom during the housing boom. For an unprecedented fifteen years, beginning in the early 1990s and lasting until the boom’s peak in 2005, home building posted steady annual growth in activity, sales, and profits. Even during the 2001 recession, the industry’s ascent was interrupted only briefly.

The home-building industry seemed to have gotten its act together in the 1990s. From a fragmented collection of small, privately held and essentially local builders, each putting up a few dozen homes a year, the industry had transformed itself, ...