HOW TO WIN PROFITABLE
CUSTOMERS AND CLIENTS
‘The Financial Times Guide to Business Development is inspirational.
It is easy to read, hard to put down and there are absolute gems on
every page. Read it and get ﬁ red up.’
Jonathan Straight, Chief Executive of Straight plc, Ernst and Young
Entrepreneur of the Year 2006
‘Ian’s insights into how business is getting it wrong, act as a powerful
catalyst to help businesses of all sizes improve and develop in a
Len Tingle, BBC Political Editor, Yorkshire, veteran BBC broadcaster
and writer on business issues
‘… an interesting and insightful book that breaks down “what good
businesses do”, in a format that is easy to understand.A really good read.’
Gary Brook, Head of Corporate Communication, Leeds Building Society
‘This simple no nonsense approach to business development
provides a recipe for success for any business, regardless of size.’
Wendy Atkin-Smith, Managing Director, Viking River Cruises UK Limited
What do we have to do to be more successful?
How do we attract new customers and clients?
How do we work more effectively with the customers or
clients we already have?
How do we generate more proﬁ t?
By the time you have read and digested the 650+ tips, tools,
techniques and strategic questions in this book you will have the
answers to all of these questions. You will also know what to do
to get bigger and better results.
‘I am 100% conﬁ dent that you will ﬁ nd the book engaging, provocative
and informative and that, if you follow the steps, you will automatically
experience massive improvements in your business development results.’
Front cover image
© Getty Images
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ABOUT THE AUTHOR
Ian Cooper is a successful entrepreneur in
his own right and has advised and helped
over 800 businesses to grow, develop and
become more proﬁ table. His informative but
entertaining style means he is in constant
demand as a speaker at ‘in house’ and public
seminars and conferences and as an expert
commentator to the media. He has written 14
books on business and personal development
topics and is published in many languages.
He also has a particular specialisation in
business development for the ‘professional
Contact the author:
Regardless of your business sector or size;
whether you are a budding entrepreneur;
existing business owner; manager or
director; or an individual providing a service
of some sort, this is ‘the’ deﬁ nitive business
development ‘how to’ book.
Written in an anecdotal and very practical
style, it is ideal for busy, ambitious business
people who make decisions and who are
hungry for more revenue, profits and
Visit our website at
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