BUSINESS
DEVELOPMENT
IAN COOPER
FINANCIAL TIMES
Guides
HOW TO WIN PROFITABLE
CUSTOMERS AND CLIENTS
The Financial Times Guide to Business Development is inspirational.
It is easy to read, hard to put down and there are absolute gems on
every page. Read it and get red up.
Jonathan Straight, Chief Executive of Straight plc, Ernst and Young
Entrepreneur of the Year 2006
‘Ian’s insights into how business is getting it wrong, act as a powerful
catalyst to help businesses of all sizes improve and develop in a
tough climate.’
Len Tingle, BBC Political Editor, Yorkshire, veteran BBC broadcaster
and writer on business issues
an interesting and insightful book that breaks down what good
businesses do”, in a format that is easy to understand.A really good read.
Gary Brook, Head of Corporate Communication, Leeds Building Society
This simple no nonsense approach to business development
provides a recipe for success for any business, regardless of size.
Wendy Atkin-Smith, Managing Director, Viking River Cruises UK Limited
What do we have to do to be more successful?
How do we attract new customers and clients?
How do we work more effectively with the customers or
clients we already have?
How do we generate more pro t?
By the time you have read and digested the 650+ tips, tools,
techniques and strategic questions in this book you will have the
answers to all of these questions. You will also know what to do
to get bigger and better results.
‘I am 100% confi dent that you will nd the book engaging, provocative
and informative and that, if you follow the steps, you will automatically
experience massive improvements in your business development results.
Ian Cooper
BUSINESS
Front cover image
© Getty Images
Visit our website at
www.pearson-books.com
COOPER
ABOUT THE AUTHOR
Ian Cooper is a successful entrepreneur in
his own right and has advised and helped
over 800 businesses to grow, develop and
become more pro table. His informative but
entertaining style means he is in constant
demand as a speaker at in houseand public
seminars and conferences and as an expert
commentator to the media. He has written 14
books on business and personal development
topics and is published in many languages.
He also has a particular specialisation in
business development for the professional
services sector.
Contact the author:
www.iancooper.co.uk
BUSINESS DEVELOPMENT
Regardless of your business sector or size;
whether you are a budding entrepreneur;
existing business owner; manager or
director; or an individual providing a service
of some sort, this is thede nitive business
development how tobook.
Written in an anecdotal and very practical
style, it is ideal for busy, ambitious business
people who make decisions and who are
hungry for more revenue, profits and
business success.
FT
Guides
BUSINESS
DEVELOPMENT
Visit our website at
www.pearson-books.com
FT
Guides
CVR_COOP9539_01_SE_CVR.indd 1 29/03/2012 12:14

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