Traditional (Comprehensive) Business Plan Structure5
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I. Executive Summary |
Description of business concept and the business opportunity and strategy; target market and projections; competitive advantages; costs; economics, profitability, and harvest potential; the team; the offering |
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II. The Industry, Company, and Product(s) or Service(s) |
The industry; the company and the concept; the product(s) or service(s); entry and growth strategy |
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III. Market Research and Analysis |
Customers; market size and trends; competition, competitive edge; estimated market share and sales; ongoing market evaluation |
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IV. The Economics of the Business |
Gross and operating margins; profit potential and durability; fixed, variable, ... |
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