At the height of the social change defining the Sixties, someone asked the Grateful Dead’s Jerry Garcia a simple question: Why? Jerry responded by saying, "Somebody had to do something, and it’s just incredibly pathetic that it had to be us."

I can’t repeat Jerry’s line without laughing. Any of us who have felt the call of duty can certainly relate. As a manager, I spent far too many hours hoping a great and powerful force would hit the Restart button and create a world for managers where things made sense and business could be and mean all that we wanted it to. With that day not appearing to have been scheduled in my Outlook calendar, it was time to try and do what I could.

Having heard and believed that a good idea does not ...

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