Chapter 9: Property selling methods

Every industry looks for new and better ways of doing things. How can we get more people to the cinema? How can we compete with online stores? The real estate sector is no different. Consumer preferences change and real estate agents want to make the most of new technologies with the ultimate aim of making more money. Every agent wants to capture a greater slab of the market.

These changes include looking for new and better ways to market and sell properties to buyers. Marketing has come a long way in real estate, particularly in the past 10 or so years: online advertising is becoming more and more sophisticated, with some ads containing 180-degree photos, videos and, as mentioned in chapter 4, links to all ...

Get Find the Right Property, Buy at the Right Price now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.