Conclusion
Not every company will be as visionary or as lucky as EMC, or as bold as G.E. Many organizations will never have to think outside of incremental growth to survive. But, for companies that want to, or need to, rethink their current course, understanding the lessons of transformation can accelerate the speed of success.
We can all learn to see between the lines.
We can all ask fresh questions.
We can all tap into the combined genomic elements that make up our business’ DNA.
We can all discover cross-industry trends in plain view and devise novel approaches to growth.
This final note on transformation brings us to the smaller scale moments ...
Get Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
