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Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
book

Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

by Andrea Kates
November 2011
Intermediate to advanced
304 pages
6h 14m
English
McGraw-Hill
Content preview from Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

Foreword

By Don Tapscott

Find Your Next by Andrea Kates offers a systematic approach to competing and prospering in today’s hyper-competitive world. She describes how a business’s core DNA, or six key genomic elements, are central to every business’s success. The advice is timely, not just because the metaphor is a fresh and helpful one, but because each of these “geonomic” components is being turned on its head as the industrial age finally comes to an end.

1. The Transformation of Innovation

The pace of innovation used to be glacial. Today it has become real-time. This is being caused by a confluence of factors that center on the digital revolution.

A decade ago I likened the first iteration of the World Wide Web to a traditional newspaper. ...

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Publisher Resources

ISBN: 9780071778527