Foreword

By Don Tapscott

Find Your Next by Andrea Kates offers a systematic approach to competing and prospering in today’s hyper-competitive world. She describes how a business’s core DNA, or six key genomic elements, are central to every business’s success. The advice is timely, not just because the metaphor is a fresh and helpful one, but because each of these “geonomic” components is being turned on its head as the industrial age finally comes to an end.

1. The Transformation of Innovation

The pace of innovation used to be glacial. Today it has become real-time. This is being caused by a confluence of factors that center on the digital revolution.

A decade ago I likened the first iteration of the World Wide Web to a traditional newspaper. ...

Get Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.