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Finding Applications for Technologies Beyond the Core Business by Federico Frattini, Erwinn Danneels

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Finding Applications for Technologies Beyond the Core Business

Only a small number of companies systematically search for opportunities to apply their technology outside their core markets. As a result, many miss out on potential profits and avenues for growth and renewal.

Your company may be sitting on a hidden treasure. The technologies underlying your core business could have lucrative applications beyond the ones that you provide to your current customers. However, if your company is like others we have studied, you aren’t pursuing those opportunities, or you’re doing it half-heartedly at best.

In recent years, we have researched or provided consulting to several dozen organizations in the ...

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