Skip to Content
Finding Applications for Technologies Beyond the Core Business
article

Finding Applications for Technologies Beyond the Core Business

by Erwinn Danneels, Federico Frattini
April 2018
Intermediate to advanced
6 pages
21m
English
MIT Sloan Management Review
Content preview from Finding Applications for Technologies Beyond the Core Business

Finding Applications for Technologies Beyond the Core Business

Only a small number of companies systematically search for opportunities to apply their technology outside their core markets. As a result, many miss out on potential profits and avenues for growth and renewal.

Your company may be sitting on a hidden treasure. The technologies underlying your core business could have lucrative applications beyond the ones that you provide to your current customers. However, if your company is like others we have studied, you aren’t pursuing those opportunities, or you’re doing it half-heartedly at best.

In recent years, we have researched or provided consulting to several dozen organizations in the ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

How to Identify the Best Customers for Your Business

How to Identify the Best Customers for Your Business

Ben S. Skinner III, James P. Dougherty, Frank V. Cespedes
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
Does Your Business Need a Human Rights Strategy?

Does Your Business Need a Human Rights Strategy?

N. Craig Smith, Markus Scholz, Jane Williams

Publisher Resources

ISBN: 53863MIT59327