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Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures by Scott A. Shane

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Chapter 3. Managing Technological Evolution

While the previous chapter indicated that technological change is a source of entrepreneurial opportunity, the discussion was incomplete. Responding to the right type of technological change is as important, if not more important for successful technology entrepreneurship, than is responding to technological change in general. Successful technological entrepreneurship requires a focus on technological transitions.

This focus on technological transitions is important because, most of the time, entrepreneurs target the wrong type of technological change to establish their new businesses. They start their businesses to exploit incremental change. By focusing on incremental change, entrepreneurs often find ...

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