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Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures by Scott A. Shane

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Chapter . Conclusions

This book offered ten rules for you to follow to develop a business idea that can provide the basis for a successful high technology company. Each of these rules was explained in a different chapter of the book. The rules were

  1. Select the right industry.

  2. Identify valuable opportunities.

  3. Manage technological transitions.

  4. Identify and satisfy real market needs.

  5. Understand customer adoption and market dynamics.

  6. Exploit established company weaknesses.

  7. Manage intellectual property effectively.

  8. Create barriers to imitation.

  9. Choose the right organizational form.

  10. Manage risk and uncertainty effectively.

Below I summarize the things that you should do to follow these ten rules:

Rule Number 1: Select the Right Industry. You will be more successful ...

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