Finding Your Logical Presentation Flow

Jerry Weissman

When you brainstorm potential ideas to include in your presentation and distilled those ideas into clusters, you used right-brain focus.

Next, you’re ready to shift to your left brain and put your clusters into a sequence, to develop a logical flow. It’s time to decide which cluster goes first, which goes in the middle, and which goes last. In other words, you need a clear path that links all of your clusters, a blueprint for determining the best order for the elements of your presentation. You need flow.

The best way to express the critical importance of flow to your audience is to start with the simple example of written text. One distinctive aspect of written text is that the reader, who ...