4Adoption of Fintech: A Paradigm Shift Among Millennials as a Next Normal Behaviour
Pushpa A. 1*, Jaheer Mukthar K. P.1, Ramya U.2, Edwin Hernan Ramirez Asis3 and William Rene Dextre Martinez3
1Kristu Jayanti College (Autonomous), Bengaluru, India 2Reva Business School, Bengaluru, India
3Universidad Nacional Santiago Antunez de Mayolo, Peru
Abstract
Any technology application embraced in finance is coined as financial technology otherwise known as Fintech. It describes the usage of any technology to assists delivery of financial services like online banking, mobile payment apps and cryptocurrency. The pandemic has put the world into a global health crisis tipping to a paradigm shift in consumer’s behaviour towards financial activities. People have adapted themselves to a new pattern in financial transactions like contactless payments, cashless transactions, online transactions and many more. There are greater chances for the end users to continue usage of fintech services during the next normal life (post Covid-19) as they have become familiar with the usage and convenience of fintech services. The chapter aims at providing insights to the exiting literature on evolution and emergence from Indian and global perspective, dimensions of business models and ecosystem, prepositions of fintech adoption using TAM and theoretical framework and justifies the proposed model.
Keywords: Adoption of Fintech, Covid-19, loyalty, perceived ease of use, perceived usefulness, social norm
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